Using social media is a great way to reach people you know, and also reach out to new people and groups. Social media does not have to be used only for personal use, it is a powerful marketing tool.
- Social media is feedback driven. On Facebook, Twitter and other portals, people are more inclined to provide feedback and tell you how they really feel. This can help you get a pulse on your target groups and markets. This also provides valuable raw data for use on future campaign attempts.