There’s been a lot of chatter lately about Google’s new instant search function and what it means to SEO. Some have already begun the somber SEO funeral procession, with casket and a trio of horn players and all. They are, perhaps, jumping the gun. Google Instant Search is absolutely not poised to kill SEO, however we all must expect a certain amount of transformation.
This story is as old as the web itself. You launch a new website or project. You set up the analytics and expect the hits to start rolling in. After a few days you begin obsessively checking up on it. Over and over. Only nothing is there. You begin to become disheartened and perhaps entertain the notion of tossing your laptop in the river. Sound familiar?
Keyword research is a long and storied process that that involves finding possible keyword phrases, and related terms, estimating the keyword difficulty and potential, and even researching competitors’ tactics as for keyword selection and promotion. This post is gonna analyze a small, yet important, aspect of this: Investigating the entire scope of possible keyword phrases extensions. You know, words that can be used together with the core search term.
Want a practical approach to to reviewing and comparing tools that will help you analyze those wascally SERPs? We all want proper analysis of our search engine results, right? Well, then read on.
First of all, these tools all work as Firefox add-ons. Be careful, though. You don’t want to install too many or it will severely impede your browsing speed. There’s a reason they call it snail mail. So just try one at a time and you’ll thank us in the long run. Or, just read through the entire post and pick which one intrigues you the most to try first.
How does Google decide how much a particular link helps your rankings? That one question has plagued link builders since the dawn of time 2002.
Before we get started on the list, let’s talk turkey. You may have noticed search engines have become more and more dependent on metrics about an entire domain, rather than just an individual page. It’s why you’ll see new pages or those with very few links ranking highly, simply because they’re on an important, trusted, well-linked-to domain. The Internet is changing, and in a way becoming more homogenized. But don’t worry, you can still make money with your site by understanding the nature of search engines and how they judge the value of a link. Here are 17 examples:
Able to leap tall search engines in a single bound! Popular SEO blog SEOboy has compiled another list of their greatest hits. This list chronicles their most viewed, most appreciated articles. The articles span the SEO-verse and back again as they tackle subjects such as redirecting domains and link building techniques. Check out the list here.
The image above was not seen by millions this Easter Sunday. For the fifth year in a row, the Google logo when unaltered during Easter. This is made especially odd when you consider all of the holidays/special interest days the web giant does celebrate via logo. Bing and Ask have gone Easter crazy, however. No word from Google as to what their reasoning is. More on this as it develops.
The kind folks over at SEOMozBlog have cobbled together an unexpectedly hefty tutorial on creating an online video strategy. The article dictates each step of the process in extreme detail, from visualizing to editing and ultimately promoting. It’s more than worth ten minutes of your time. Head on over and take a look. Your urls will thank you.
Finding good sources for great SEO content can be difficult. Enter Webrulon. We do the work so you don’t have to! Here are three great sites:
Search Cowboys – One of the most professional sites out there. This news resource is written by a team of highly talented writers who know their trade and aren’t afraid to have a sense of humor about it. Highly recommended for a place in your bookmark.