SEM Tools

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How to Use Yahoo's Webmaster Tools

Sure, everyone knows that Google’s suite of webmaster tools are exemplary, but they aren’t the only player in town. Yahoo also offers some nifty tools for all of you webmasters out there. Some of the features may be old hat to you seasoned webmasters, but I’m sure this article will open your eyes to at least one thing you didn’t know about.


Google Bid Simulator: A Step Toward Efficiency, Volume

A battle rages on between efficiency and volume in paid search engine programs. Google, in all of their infinite wisdom, has addressed this keyword auction paradox by releasing the Bid Simulator.

Of course, this isn’t strictly a new concept. Google is the second search engine to attempt to provide this data to various advertisers.


4 Tools for Advanced Google SERPs Analysis

Want a practical approach to to reviewing and comparing tools that will help you analyze those wascally SERPs?  We all want proper analysis  of our search engine results, right? Well, then read on.

First of all, these tools all work as Firefox add-ons. Be careful, though. You don’t want to install too many or it will severely impede your browsing speed. There’s a reason they call it snail mail. So just try one at a time and you’ll thank us in the long run. Or, just read through the entire post and pick which one intrigues you the most to try first.


17 Ways Your Search Engine Judges the Value of a Link

Search Engines

How does Google decide how much a particular link helps your rankings? That one question has plagued link builders since the dawn of  time 2002.

Before we get started on the list, let’s talk turkey. You may have noticed search engines have become more and more dependent on metrics about an entire domain, rather than just an individual page. It’s why you’ll see new pages or those with very few links ranking highly, simply because they’re on an important, trusted, well-linked-to domain. The Internet is changing, and in a way becoming more homogenized. But don’t worry, you can still make money with your site by understanding the nature of search engines and how they judge the value of a link.  Here are 17 examples:


SEO Boy chronicles their greatest hits of March 2010

SEO Boy greatest hits

Able to leap tall search engines in a single bound! Popular SEO blog  SEOboy has compiled another list of their greatest hits. This list chronicles their most viewed, most appreciated articles. The articles span the SEO-verse and back again as they tackle subjects such as redirecting domains and  link building techniques. Check out the list here.


A trio of useful SEO blogs and websites

seo

Finding good sources for great SEO content can be difficult. Enter Webrulon. We do the work so you don’t have to! Here are three great sites:

Search Cowboys – One of the most professional sites out there. This news resource is written by a team of highly talented writers who know their trade and aren’t afraid to have a sense of humor about it. Highly recommended for a place in your bookmark.


Stoney deGeyter tackles massive fifteen part series chronicling the basics of SEO

SEO 101

In SEO blogging circles, such as they are, Stoney deGeyter is something of a Lester Bangs. The man writes honestly and passionately, and also, he writes lengthily. Extremely lengthily. Case in point: He has recently taken it upon himself to pen a massive fifteen part series tackling the basics of SEO. He calls it, appropriately, SEO 101. If you think you know everything you need to know, think again. This series is sure to open you up to a few things. It has to! It’s FIFTEEN PARTS LONG. How could it not?


Lowering bounce rate and raising conversion rate – A/B split edition

AB split testing

Modern SEM practices suggest that lowering bounce rates and raising conversion rates are both key to putting giant smiley faces on your web revenue forecasts.  Rankings don’t mean much when your visitors bounce off to spend their money somewhere else.  Some  might argue that improving bounce rate and conversion rate is more about web analytics or even overall online marketing, but come on, we all know it’s more than that.


Lowering bounce rate and raising conversion rate – Landing page edition

Landing page optimization

Modern SEM practices suggest that lowering bounce rates and raising conversion rates are both key to putting giant smiley faces on your web revenue forecasts.  Rankings don’t mean much when your visitors bounce off to spend their money somewhere else.  Some  might argue that improving bounce rate and conversion rate is more about web analytics or even overall online marketing, but come on, we all know it’s more than that.


Lowering bounce rate and raising conversion rate – Usability edition

usability

Modern SEM practices suggest that lowering bounce rates and raising conversion rates are both key to putting giant smiley faces on your web revenue forecasts.  Rankings don’t mean much when your visitors bounce off to spend their money somewhere else.  Some  might argue that improving bounce rate and conversion rate is more about web analytics or even overall online marketing, but come on, we all know it’s more than that.


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