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Popular PPC Pitfalls, and How to Prevent Them

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The major PPC engines are undergoing major changes as of late. They are growing and their features are expanding exponentially. With this, the complexity of managing a PPC campaign is also growing. Advertisers the world over are up in arms about under-performing PPC accounts. However, if you pay attention to the complainers, you’ll find some glaring errors and omissions that are no doubt to blame for their downturn.


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