Mobile

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Partnering With Mobile Ad Networks

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Back in 1999, when Prince’s song was a reality and reality television took up only sixty percent of the market, online start-ups began to discover CPC ad networks. This was an exciting time for the Internet. Money seemed to literally grow on trees(virtual ones anyways.) Flycast, Valueclick, Lycos, Go. These were all hot buzzwords among the new generation of web marketers and advertisers. Just pay for a few clicks and you were well on your way. In short, it was an exciting time to be online.


Mobile Is Calling for Better Creative

The creative revolution is among us. Every time “they” say creativity and journalism is dead, it comes roaring back bigger than before. For instance, AOL has recently changed their business model to reflect a large shift toward the creative market. However, one area that has lagged behind the others is the mobile market. The mobile market is in dire need of more than a creative revolution. It needs a creative ignition.


Marketing Mobile Apps

Now that you decided that you have a need for a mobile app, what are your next steps? Obviously there are tens of thousands of iPhone apps, but what about BlackBerry, Android, and Windows Mobile. Now that novelty of apps has lost its luster, you have to try now to get your app noticed.


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