There’s been a lot of chatter lately about Google’s new instant search function and what it means to SEO. Some have already begun the somber SEO funeral procession, with casket and a trio of horn players and all. They are, perhaps, jumping the gun. Google Instant Search is absolutely not poised to kill SEO, however we all must expect a certain amount of transformation.
How does Google decide how much a particular link helps your rankings? That one question has plagued link builders since the dawn of time 2002.
Before we get started on the list, let’s talk turkey. You may have noticed search engines have become more and more dependent on metrics about an entire domain, rather than just an individual page. It’s why you’ll see new pages or those with very few links ranking highly, simply because they’re on an important, trusted, well-linked-to domain. The Internet is changing, and in a way becoming more homogenized. But don’t worry, you can still make money with your site by understanding the nature of search engines and how they judge the value of a link. Here are 17 examples: