Who doesn’t love email? It’s easy, convenient and trackable. We all have our various systems for managing it. Mine is far from perfect but I’m usually able to make quick decisions about each message I receive. Some emails I file away. Others I transfer to a different folder or project. Some I tag for the future and some I answer on the spot. It’s all about quick decisions. My eternal aim is to have just a few messages(Under twenty) at any given time in my mailbox. That’s the goal anyways.
“Everyone says I need to be tweeting and blogging — Is this true? Do I have to do both? If I can only do one, which should it be?”
Does that sound like you? These questions get posed time and time again at admin panels, showcases and conferences. Oddly, sometimes these questions come from the younger set, studets and the like. Isn’t social networking and blogging supposed to be hardwired to their brains? After all, it does help land jobs, not to mention secure social contracts. Conventional wisdom dictates this anyways. Conventional wisdom can be slippery, however.
In the 1999 movie “Analyze This,” the psychiatrist(Billy Crystal) asks his insecure gangster patient (Robert De Niro), “What is my goal here? To make you a happy, well-adjusted gangster?”
Keep that question in mind as we move forward here.
Everyone knows segmentation can help success along in the marketing department, but what about other lesser known facets? If you’re a success-driven optimization junkie, the question you always ask is “What to optimize?” This inevitably leads to “What to analyze?” Analyze this.
E-mail marketing. It can be really good for small businesses, but it’s also difficult to skate that line between imparting “useful information” and handing out “annoying drivel.” The sad fact of the fatter with E-mail marketing is it occasionally do more harm than good. If you, say, send out some messages to prospective customers that hit the wrong notes it can turn a would-be into a never-gonna-be. We don’t want that for your business or for mine. Webrulon has compiled several lists of helpful information to get you back into the E-marketing game.
Believe it or not, Twitter is very similar to email. The reply and forward functions are similar to retweeting, follow and unfollow are like unsubscribe, and you can be blocked like spam. Despite the behavioral similarities, there are certainly some differences.
Tweets are limited to 140 characters, are usually impersonal and not a focused. Yes you can ad short links to save space and direct the follower to the page you want them to visit. Some of these downfalls are non issues for business tweets.
Here are a few tips for getting the most out of your blast emails. These steps will help you with delivery, engagement, value, and getting the point across while dealing with the image blocking.
1. Design for low resolution and smaller screens:
The popularity of mobile email and netbooks kind of puts a pinch on screen real estate. Try to get your important points across within the confines of a BlackBerry, iPhone, Android, even Windows Mobile. Even placing a link to mobile version after your header will help you reach those stone-age BlackBerry users.