Category Archives

Use Advanced Segment to Chart 'Unique Keyphrases' – A Primer

Unique keywords. We all need them, right? They send traffic to websites, among other things. The more unique keywords you get, the more trust search engines have placed in your website. It’s a win-win.

Google Analytics, among other things, can give you a glimpse into how many unique keyphrases you are garnering. Check it out on the Traffic Sources ? Keywords page. One tip. Be sure to select ‘non-paid’ to exclude any CPC campaigns.

The most overlooked SEO tactic – Patience

This story is as old as the web itself. You launch a new website or project. You set up the analytics and expect the hits to start rolling in. After a few days you begin obsessively checking up on it. Over and over. Only nothing is there. You begin to become disheartened and perhaps entertain the notion of tossing your laptop in the river. Sound familiar?

17 Ways Your Search Engine Judges the Value of a Link

Search Engines

How does Google decide how much a particular link helps your rankings? That one question has plagued link builders since the dawn of  time 2002.

Before we get started on the list, let’s talk turkey. You may have noticed search engines have become more and more dependent on metrics about an entire domain, rather than just an individual page. It’s why you’ll see new pages or those with very few links ranking highly, simply because they’re on an important, trusted, well-linked-to domain. The Internet is changing, and in a way becoming more homogenized. But don’t worry, you can still make money with your site by understanding the nature of search engines and how they judge the value of a link.  Here are 17 examples:

Facebook becomes more popular in US than Google Search – Hell freezes over

facebook google stats

Hitwise, an internet research company, has announced that as of 13th of March 2010, Facebook achieved 7.07% of all internet traffic to their homepage, compared to Google’s 7.03%.

But what does it all mean exactly? How accurate are these stats? Do they take things like toolbars and phone usage into account? Social media in SEO is an ever increasing part of successful SEO campaigns, but really could such monetization kill Google?

Top digital marketing trends for 2010 – Crowdsourcing, flash and more

digital marketing trends 2010

2010 is upon us. Get ready for another round of changes of both the monumental and incremental variety. Our friends as Last Exit have compiled a list of digital marketing trends for the new year. Some will seem obvious, others not so much.  Read on to discover how the new year will play out:

Google Analytics Now Tracks Feed Item Clicks

The ability to track AdSense Feed data with Google Analytics was not possible before now.  AdSense for Feeds and Google Feedburner both trackible now, and data for your feed advertising is now attainable.  Extended data about Feedburner traffic is also available now.  Analytics also now classifies the traffic source more accurately(seen below).  With RSS feed advertising, this is a great time to jump on Google Analytics and click tracking.



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