The debate over the potential value of linkbait rages on! Throughout the last few years, the argument over linkbait/viral content strategies and whether or not the use of these tactics will result in rewards from search engines has been on the tip of everyone’s tongues. I believe this methodology will remain profitable in the long run for a number of reasons I’ll get to in a second.
F5 Networks recently surveyed 250 companies’ senior IT Personnel about Cloud Computing, and one thing remains consistent – IT managers cannot come together regarding the consensual definition of the term. In fact, the survey represented no less than six separate definitions of cloud computing, and participants could not designate which was “right.”
McAfee’s study, “The Security Paradox” takes a look at how small and medium organizations that employ between 51-1,000 workers deal IT security and cyber threats. Both are, as it stands, on the rise for SMBs.
One scary point the report makes is that SMBs the world over(and especially in North America) feel as though they are too small and therefore hold too little value to be attractive to hackers. However, recent trends indicate quite the opposite.
The creative revolution is among us. Every time “they” say creativity and journalism is dead, it comes roaring back bigger than before. For instance, AOL has recently changed their business model to reflect a large shift toward the creative market. However, one area that has lagged behind the others is the mobile market. The mobile market is in dire need of more than a creative revolution. It needs a creative ignition.
Sure, everyone knows that Google’s suite of webmaster tools are exemplary, but they aren’t the only player in town. Yahoo also offers some nifty tools for all of you webmasters out there. Some of the features may be old hat to you seasoned webmasters, but I’m sure this article will open your eyes to at least one thing you didn’t know about.
Keyword research is a long and storied process that that involves finding possible keyword phrases, and related terms, estimating the keyword difficulty and potential, and even researching competitors’ tactics as for keyword selection and promotion. This post is gonna analyze a small, yet important, aspect of this: Investigating the entire scope of possible keyword phrases extensions. You know, words that can be used together with the core search term.
A battle rages on between efficiency and volume in paid search engine programs. Google, in all of their infinite wisdom, has addressed this keyword auction paradox by releasing the Bid Simulator.
Of course, this isn’t strictly a new concept. Google is the second search engine to attempt to provide this data to various advertisers.