So you’ve wowed a client with your professional and brilliant work. Now what? Ideally, you want to keep a relationship going. This isn’t to sell any kind of post-product add-on or anything(Although, that’s possible if that’s your bag.) Rather, it’s just to keep a a healthy business-to-client relationship going. This awards many benefits as far as referrals and, well, just plain ole human decency. Not to mention repeat service.
So how do you do it? There is really no reason to contact them once the work is done, after all. You don’t want to seem like a desperate person you met once who is always asking you to hang out even though it’s obvious it’s not gonna happen.
Here are five natural and effective ways you can do it.
Does your company send out a monthly newsletter? If not, get on that. It’s a good way to stay in touch with customers and let them know you are still around, doing your thing. Even if you don’t have a formal mailing list, you can still send out emails to key clients every now and again that take the form of a mailing list email . This way you can keep those key relationships alive.
Clip Items of Interest
As you go through your day, reading newspapers, blogs, books or any other business reading material, keep an eye out for subjects your key clients would be interested in. If you find something that reflects their industry’s needs, send it along with a note.
Over time, this will become second nature and will begin to take no time at all. Your eyes will be trained to notice things regarding their interests and you’ll have it packed up and sent before you know it. It can do a lot of good in the long run.
Chat ‘Em Up on Social Networks
If your clients participate in the same social networks as you, make an effort to befriend them to stay in touch. If you are not on the same social networks as them, join the ones they are on. Social media is great for quick check-ins, and it can also give you a way to stay in tune with what’s going on in their businesses. This way you can be ready to offer your services when the need eventually arises. Instant business.
Make a Call
This is simple and obvious. Give a quick call to say hello. Of course, do this in extreme moderation. You don’t want to overstay your welcome. You may want to also email first as a sort of “warning” that a call will be forthcoming.
Conventional wisdom dictates referrals as client-to-vendor benefits, but why not refer others to the businesses of your clients? It sure would make them happy, and get them to return the favor at a later date. Make a habit of keeping an eye out for potential customers for your clients when you do your networking rounds.
Throughout all of your interactions, don’t forget to ask the clients what they have going on. This is a great way to potentially get in the door with return work via happy clients. Remember, a happy client is a client who will work with you again.
So that’s about it. What do you do to maintain that all-important client relationship once the work has gone the way of the Dodo?